CUPRINS
 
   
 

FOREWORD

 
 
             
       
ENGLISH Section 1: Language Education & Business
   
     
 
1
DUDAU Adina

ETHNOGRAPHY IN PROBLEM-CENTRED RESEARCH: EVIDENCE FROM A STUDY OF INTEGRATED CHILDREN’S SERVICES IN ENGLAND
7
 
 
       
 
2
NICOLAE Mariana

LANGUAGES, EDUCATION AND BUSINESS
26
 
 
         
 
3
PREPELIŢĂ – RĂILEANU Brânduşa

EDUCATION, RESEARCH AND BUSINESS – A STRATEGIC STAKEHOLDER DIALOGUE
32
 
 
         
 
4
SHON Nisa

GENDER ISSUES IN BUSINESS, A LEADERSHIP CHALLENGE
44
 
             
       
ENGLISH Section 2: Education for Business
   
           
 
5
GHIGA Georgeta

IN THE FACE OF CHANGES. AN ATTEMPT TO ADAPT THE LANGUAGE CLASS TO THE NEW TRENDS THAT SHAPE EDUCATION

56
 
 
         
 
6
IONCICĂ Diana-Eugenia

LANGUAGES AND THE LABOR MARKET – A LOVE STORY?
61
 
 
         
 
7
IONEL Simona

DO BUSINESS ENGLISH TEXTBOOKS FOSTER SPEECH ACT TEACHING, LEARNING AND USE?
72
 
             
 
8
PECICAN Anca

IDENTIFYING PATTERNS OF EVALUATION IN SPANISH BUSINESS NEWS REPORTS: THE CASE OF INCREASE/DECREASE METAPHORS
88
 
             
       
ENGLISH Section 3: Education through (inter)cultural, literary and translation studies
   
           
 
9
CHIPER Sorina

INTERCULTURAL COMMUNICATION – A PLEA FOR A DISCOURSE-BASED APPROACH
104
 
             

 

 

10
CIOCHINĂ Raluca-Silvia

WHAT DOES IT TAKE TO BE RELEVANT? A CASE STUDY OF PUBLIC RELATIONS PRACTITIONERS` ROLES AND SKILLS IN THE SOCIAL MEDIA ENVIRONMENT
115
 
             
 
11
ENACHE Antonia, MILITARU Marina

A FEW REMARKS ON THE ROMANIAN NATIONAL IDENTITY AND THE WAY IT IS REFLECTED IN FAIRY TALES
134
 
             
 
12
IONCICĂ Diana-Eugenia

AN OVERVIEW OF INTERCULTURAL ASPECTS IN BUSINESS COMMUNICATION
143
 
             
 
13
LEVARDA Mihaela Luminita

THE REPRESENTATION OF VICTORIAN EDUCATION IN CONTEMPORARY NOVELS
159
 
             
 
14
MOLEA Amelia, CONSTANTIN Raluca

INTERCHANGING ROLES
168
 
             
 
15
SOLOMON Adrian

THE ENEMY AS BARBARIAN
180
 
             
       
FRENCH Section
   
 
16
CAPOTA-STANCIU Rodica

LES DÉFIS DE L’ENSEIGNEMENT DES LANGUES ÉTRANGÈRES À L’UNIVERSITÉ
207
 
             
 
17
CONSTANTINESCU Ileana, ALDEA Victoria

ÉDUCATION POUR LES AFFAIRES
213
 
             
 
18
CONSTANTINESCU-STEFANEL Ruxandra

LES CARACTERISTIQUES DU DISCOURS PUBLICITAIRE DES MAGASIZINES FRANÇAIS DU DEBUT DU XXI-e SIECLE. L’EXEMPLE DE « SCIENCE ET VIE »
218
 
             
       
GERMAN Section
   
 
19
ALEXANDRU Florentina

DAS KOMPETENZMODELL IM FREMDSPRACHENUNTERRICHT
233
 
             
 
20
GHENGHEA Voichita Alexandra

CURRICULARE ANPASSUNG IM STUDIENBEGLEITENDEN DEUTSCHUNTERRICHT
249
 
             
 
21
ONU Andrada

ETHNOLEKTE IN DEUTSCHLAND
258
 
             
 
22
RUSEN Andreea

IST DIE FACHSPRACHE EINE HERAUSFORDERUNG FÜR DEN FREMDSPRACHENLERNER?
265