CUPRINS
 
   
 

EDITORIAL

  
 
             
   
ENGLISH Section
    
     
 
1
 Mihaela ARSENE

BUILDING ACADEMIC EXCELLENCE AND EDUCATING THE WHOLE
PERSON THROUGH THE HOLISTIC ADMISSION APPROACH. THE U.S.
UNIVERSITY MODEL
10
  
 
       
 
2
 Irina BONCEA

A NEW APPROACH TO THE BRAIN DRAIN:
THE DIASPORA OPTION
21
  
 
         
 
3
 Georgeta GHIGA

THE 21ST CENTURY SKILLS AND LANGUAGE EDUCATION
27
  
 
         
 
4
 Diana-Eugenia IONCICA
Marina MILITARU
Maria IONCICA

THE CONNECTION BETWEEN LANGUAGE LEARNING
AND COGNITIVE DEVELOPMENT
33
  
             
 
5
 Mihaela Luminita LEVARDA

THE FUTURE OF ENGLISH EDUCATION:
VALUABLE VICTORIAN EDUCATORS
45
  
 
         
 
6
 Mariana NICOLAE

LEADERSHIP AND QUALITY ASSURANCE IN DEVELOPING NEW STUDY PROGRAMMES IN ENGLISH. LESSONS FROM A ROMANIAN PERSPECTIVE
51
  
 
         
 
7
 Mariana NICOLAE

TRANSLATION & INTERPRETATION – THE NEED FOR LEADERSHIP
60
  
             
 
8
 Anca PECICAN

ON THE TERMINOLOGICAL STATUS
OF INCREASE / DECREASE BUSINESS METAPHORS
64
  
             
 
9
 Raluca-Nicoleta SERBAN

“PLUTO’S BUBBLE BATH”,
or
WHAT CAN AN LSP TEACHER LEARN FROM MICKEY MOUSE?
78
  
             

 

 
10
 Marta-Christina Suciu

DEVELOPING INTERCULTURAL SENSITIVITY AND INTERCULTURAL
DIALOGUE THROUGH ECONOMICS AND BUSINESS EDUCATION
83
  
             
   
FRENCH Section
    
 
11
 Rodica STANCIU-CAPOTA

L’ENSEIGNEMENT DES LANGUES ET LES DEFIS
INTERCULTURELS
90
  
             
 
12
 Ruxandra CONSTANTINESCU-STEFANEL

PUBLICITE ET ACTUALITE
95
  
             
 
13
 Maria Ana OPRESCU

TRADUCTION ET CONNOTATION EN PUBLICITE
113
  
             
 
14

Roxana Anca TROFIN,
Maria Ana OPRESCU

L'ENSEIGNEMENT DU FRANÇAIS ET SES VALENCES
DANS LE DEVELOPPEMENT DE LA PERSONNALITE
118
  
             
 
15
 Deliana VASILIU

ENSEIGNEMENT/APPRENTISSAGE DES LANGUES VIVANTES DANS UNE
UNIVERSITE ECONOMIQUE AU XXIe SIECLE
124