Synergies in Communication (SiC)
The 13th International Conference
Bucharest, Romania
30-31 October 2025
hybrid academic event
The Department of Modern Languages and Business Communication of the Bucharest University of Economic Studies (ASE),Romania,is organizing the 13thannual international conference Synergies in Communication (SiC 2025), to be held in a hybrid format on 30-31 October 2025. The event will be organized under the auspices of the Faculty of International Business and Economics, in collaboration with the Erasmus+ “Digital language and communication training for EU scientists” (the DILAN project).
The conference serves as a forum for encouraging thematic synergies, interdisciplinary, multilingual and multicultural dialogue, and builds on partnership with Université d’Artois, University of Zaragoza, Aix-Marseille Université, Siksha ‘O’ Anusandhan University (SOA), Hiroshima University, Academy of Economic Studies of Moldova, Department of Modern Languages, Institute of Romanian Philology “Bogdan Petriceicu-Hasdeu”, Moldova State University, “Ovidius” University of Constanta and QUEST Romania, PROSPER-ASE Language Centre, The Romanian Society for English and American Studies (RSEAS), a member of The European Society for the Study of English (ESSE), Romanian Association for American Studies (RAAS).
The conference is organized around 7 thematic areas:
SECTION 1: SYNERGIES IN LINGUISTICS, BUSINESS AND (INTER)CULTURAL COMMUNICATION.
(ONLINE)
Communication is a synergistic field where effectiveness is given by knowledge from diverse domains and by the ability to align best practice with the increasingly rapid pace of the world today. Moreover, today, universities face the challenge of meeting their dual role as institutions of culture and higher education as well as providers of knowledgeable, flexible, autonomous and self-determined graduates for the labour market. This section of our conference welcomes discussions on topics related to the following main areas:
- Current developments in academic and research communication
- Linguistics, sociolinguistics and (inter)cultural communication
- The language of modern media
- Language and literature in the cultural and linguistic space
- Literary and cultural studies; analyses of culturally determined values, mentalities, actions, attitudes etc.;
- Theory and practice in (inter)cultural education;
- Business communication – intercultural dimensions and specific skills demanded on the labour market.
- The inter-disciplinary dimension of business communication – changing mentalities through environmental education.
- Translation studies;
- Traductology and terminology in business and economics;
Email: sic.section1@gmail.com
SECTION 2: INTERDEPENDENCES: ACADEMIC AND DIGITAL LITERACIES IN NEW COMMUNICATION CONTEXTS. THE QUALITY DIMENSION. (HYBRID)
This section provides an interdisciplinary forum for specialists in various fields to share expertise and to reflect together on the latest developments in science communication, as well as on ways forward in academic and professional contexts, considering both challenges and opportunities. This section is organised in cooperation with “the DILAN project”, and builds on our long-standing partnership with the University of Zaragoza, the Doctoral School of Humanities of “Ovidius” University of Constanta, and the Romanian Association for Quality Language Services QUEST, an Associate Member of Eaquals. Possible topics include (but are not restricted to):
- New perspectives on science communication and training resources for more effective research dissemination, showcasing project outcomes, with a special focus on “the DILAN project”;
- Academic literacy development – case studies from different international contexts;
- Evolving trends in LSP and their relevance for Teacher Development, Teaching/Training and Learning;
- Quality related aspects in the new educational and research environment – drawing inspiration from international academic contexts and from the international Association Eaquals – Evaluation and Accreditation of Quality in Language Services.
Email: sic.section2@gmail.com
SECTION 3: ROMANIAN CULTURAL AND LINGUISTIC STUDIES
(ONLINE)
Romanian academia play an important role in building bridges between values, traditions and representations attached to Romania and to other cultural areas – in Europe or worldwide. We propose to focus on the presence of Romanian culture in other countries, to strengthening connections between Romania and other cultures, to the teaching of Romanian culture and language to foreigners in Romania and abroad, with a view to using such cultural and linguistic knowledge in a multicultural context. Papers are invited on, but not limited to topics such as:
- Romanian cultural studies – literary, translation, socio-linguistic, pragmatic studies;
- Teaching Romanian as a foreign language – theory and practice;
- Enhancing Romanian and foreign students’ awareness of each other’s cultures, as a prerequisite for academic and professional mobility, as well as social and cultural inclusion.
Email: sic.section3@gmail.com
SECTION 4: WHEN EAST MEETS WEST THROUGH ART AND LITERATURE (HYBRID)
This panel explores confluences and differences between visual arts (painting, drawing, sculpture, cinema, etc.) and literature in both East and West, aiming to uncover creativity in both media. Drawing on defining conceptualisations provided by James A.W. Heffernan (1994), Erwin Panofsky (1995), Benjamin and Corser (2015) and Øystein Sjåstad (2016), Jørgen Bruhn, Asun López-Varela Azcárate, Miriam de Paiva Vieira (2024), the encounters between the written and the visual realms leave room for detecting and interpreting ways in which these media operate transfers, generating richer artistic expressions. Considering the East-West background, the present research aims to establish what cross-cultural connections are shaped as a consequence of these fusions. How do literary creations benefit from visual sensibility and vice versa? What kind of multifaceted realities are created at the double intersection between cultures and artistic genres? Given this context, we invite contributions to look at ways in which art and literature foster mutual exchanges, engendering manifold aesthetic representations and sustaining cultural dynamics; participants can focus on but are not limited to:
- Literature, visuals, and power
- Gender, visual arts and literature
- Eastern and Western traditions of art and literature
- Trauma through visual and textual lenses
- (Post)colonial representations via literature and painting
- Modern and postmodern ekphrasis
- Literature and cinematic techniques
- Ecocriticism through visual arts in literature.
Email: sic.section4@gmail.com
SECTION 5: MINDSCAPES AND CULTURAL INSIGHTS IN FAR EASTERN STUDIES (ONLINE)
Focusing mainly on Far Eastern Studies, spanning from China and Korea to Japan, this section is designed not only as a debating venue on tradition, cultural representations, and academic challenges in a volatile contemporary context, but also as an interdisciplinary nexus for specialists willing to share their new ideas, research results, and latest in-depth scholarship on various topics such as:
- Literary research and interpretation;
- Comparative literary studies;
- Translation studies;
- Linguistics, education, and language teaching;
- Cultural studies; Gender studies;
- Semiotics;
- Anthropology, mythology, and folklore;
- Media and pop-culture;
- Communication; Digital humanities etc.
Email: sic.section5@gmail.com
SECTION 6: MULTIDISCIPLINARY APPROACHES TO THE HUMAN EXPERIENCE (ONLINE)
What does it mean for each of us to be a human being? How do we perceive ourselves? How do we perceive others? What makes us act in a certain way? How do we relate to the people around us or to the context in which we live? This section of the conference tries to find the answer to all these simple, yet puzzling questions that touch all the intricacies, contradictions and mysteries of life. The panel intends to be a celebration of the human experience, with all its complexities, thrills and wonders. We welcome submissions that explore all aspects of this topic from various academic fields: literature, religion, culture, arts and media, psychology, pedagogy, etc. The themes for the session include, but are not limited to the following suggestions:
- The human condition: destiny, free will, the meaning of life, life as a journey, the human nature, etc.
- Self-discovery: identity and difference, belonging, language, memory, collective identity, etc.
- Individual and collective experiences: growth, finding one’s own place, a new beginning, marriage, motherhood, change, adaptation, struggle, pain, loss; community life, human relations, conflict, borders
- Complex emotions: love, passion, joy, happiness, awe, sadness, loneliness, jealousy, guilt, despair, etc.
- Human motivation and behaviour: ideals, beliefs, mindsets, manners, practices, ways of behaving
- The role of education or storytelling in shaping the human experience/ the human nature
- Experiencing different realities: religious, utopian, dystopian, fantastic, mythical imaginaries and dreams
Email: sic.section6@gmail.com
SECTION 7: MIGRATION, DIASPORA(S), AND REFUGEES (ONLINE)
Migration, either in theory or in practice, and its sub-fields, diasporas and refugees, are by no means a domain of the past. In 2020, according to the International Organization for Migration, the number of migrants reached 280 million people, representing 3.60% of the world population and figures are on the rise. If migration has been seen as a phenomenon that involves a political act due to the individuals’ and communities’ personal or national affiliations, therefore portrayed moreover as a cause that triggers consequences post migration, it is more frequently seen these days as a consequence of conflictual, aggressive and even confusing politics. We expect participants to contribute with academic papers, posters, and other kinds of visuals that illustrate international migration, migrant integration, managed migration, asylum, family migration, children migration, and (temporary) protection. This interdisciplinary panel includes:
- Economics
- Politics
- Legal Studies
- Sociology
- Anthropology
- Literature Studies
- Film Studies
Email: sic.section7@gmail.com