Synergies in Communication (SiC)

The 9th International Conference

Bucharest, Romania

28 – 29 October 2021

online academic event

The Department of Modern Languages and Business Communication of the Bucharest University of Economic Studies (ASE), Romania, is organizing the 9th annual international conference Synergies in Communication (SiC 2021), to be held online on 28-29 October 2021. The event will be organized under the auspices of the Faculty of International Business and Economics in partnership with Université Libre de Bruxelles (ULB), University of Hyogo, University of Zaragoza, Quest Romania, PROSPER-ASE Language Centre and The Romanian Society for English and American Studies (RSEAS), a member of The European Society for the Study of English (ESSE). The conference will be dedicated to the 20th anniversary of the European Day of Languages and will be included in the EDL data base of the Council of Europe and the European Centre for Modern Languages (ECML/CELV).

The conference is organized around the following thematic areas:

Section 1: Synergies in Business Communication, Education, and Research

Business communication is a synergistic field where effectiveness is given by knowledge from diverse domains and by the ability to align best practice with the increasingly rapid pace of the world today. Papers are invited on topics such as:

  • Current developments in academic and research communication, education and training in the field of languages;
  • Current and upcoming challenges in multilingual education;
  • Research methodologies and professional development;
  • Technological impact on language learning;
  • Translation studies;
  • Traductology and terminology in business and economics;
  • The inter-disciplinary dimension of business communication – changing mentalities through environmental education.


Section 2: Interdependences: Academic and Digital Literacies in the New Educational and Research Environment. Revisiting Quality in Higher Education

This section provides an interdisciplinary forum for specialists in various fields to share expertise and to reflect together on ways forward, in the current academic context, when teaching, learning, assessment processes were transferred to the online environment, networking and almost all academic events were moved to the virtual space. This section will be organised in partnership with the University of Zaragoza and the Romanian Association QUEST, celebrating its 25th anniversary. Possible topics include (but are not restricted to):

  • Academic literacy development – case studies from different international contexts;
  • Improving digital literacy for better communication, study, teaching, assessment;
  • Quality related aspects in the new educational and research environment;
  • New perspectives on academic networking, research and dissemination of research outcomes.


Section 3: Education For Active Citizenship through Gender Studies and (Inter)Cultural Communication

Nowadays universities face the challenge of meeting their binary role as institutions of culture and higher education and as providers of knowledgeable, flexible, autonomous, self-determined and assertive graduates for the labour market. Graduates, who, besides demonstrating knowledge in their specific field, should be constantly, actively and democratically engaged in their local communities, as well as in global and transnational contexts. Therefore, intercultural communication and gender studies represent important dimensions of education, as both learners and educators need such competences not only for professional interactions and socio-economic mobility, but also as life skills. This section of our conference welcomes papers focusing on topics related to the following main areas :

  • Literary and cultural studies;
  • Analyses of culturally determined values, mentalities, actions, attitudes, etc.;
  • Intercultural dimensions and competences for business communication and the labour market;
  • Theory and practice in intercultural education and gender studies;
  • Empowerment through gender studies and feminism.


Section 4: East Meets West across Borders and Boundaries

Over the last years, there has been a burgeoning debate about the Eastern multicultural space, ranging from Eastern Europe, Middle East and South Asian countries to the Far East, which has been intrinsically coupled with significant cultural and economic dynamism; however, such diverse and multi-layered areas have also been the subject of all sorts of misrepresentations and misinterpretations. Future trajectory of the Eastern mind-set might provide a basis for the emergence of new civilizations in this new century and new millennium.

This section attempts to explore the outcomes of the various encounters between Eastern and Western cultural conventions in relation to literature, arts, social sciences, media studies and other fields, by carefully examining the observations and insights provided by scholars, as well as by increasing our own cultural awareness. Proposed areas may cover:

  • The Self and the Other;
  • Media, popular culture and visual anthropology;
  • Women’s identity and memory;
  • Psychology and trauma studies;
  • Image, imagination and imaginary worlds;
  • Mythology, folklore and traditional heritage;
  • Colonial and postcolonial studies;
  • Translation studies;
  • Literature and the socio-political context.