Synergies in Communication (SiC)

The 8th International Conference

Bucharest, Romania

31 October – 01 November 2019

The Department of Modern Languages and Business Communication of The Bucharest University of Economic Studies (ASE) is organizing the 8th edition of its annual international conference Synergies in Communication (SiC), to be held in Bucharest, Romania. The event will be organized under the auspices of the Faculty of International Business and Economics.

The conference is organized around the following sections:

Section 1: Synergies in Business Communication, Education, and Research

Business communication is a synergistic field where effectiveness is given by knowledge from diverse domains and by the ability to align best practice with the increasingly rapid pace of the world today. Papers are invited on topics such as:

  • Current developments in academic and research communication, education and training in the field of languages;
  • Current and upcoming challenges in multilingual education;
  • Research methodologies and professional development;
  • Technological impact on language learning;
  • Translation studies;
  • Traductology and terminology in business and economics;
  • The inter-disciplinary dimension of business communication – changing mentalities through environmental education.


Section 2: Interdependences: Quality Assurance, Academics’ Professional Development & Internationalization of Higher Education

This section provides an interdisciplinary forum for specialists in various fields to share expertise and to reflect together on ways forward, to the benefit of education, in general, and for better career prospects for young and experienced professionals alike. Possible topics include (but are not restricted to):

  • Quality assurance in language education – a multi-perspective approach;
  • The relevance of language learning and intercultural awareness for international mobility;
  • The role of language proficiency for academic success and the university’s internationalisation endeavours;
  • Continuing professional development for academics – interdisciplinary approaches;
  • Insights derived through multinational projects and their added value for the internationalisation process of higher education.


Section 3: Education For Active Citizenship Through Gender Studies And (Inter)Cultural Communication

Nowadays universities face the challenge of meeting their binary role as institutions of culture and high education and as providers of knowledgeable, flexible, autonomous, self-determined and assertive graduates for the labour market. Besides demonstrating knowledge in their specific field, university graduates are expected to be constantly, actively and democratically engaged in their local communities and in global and transnational ones. Therefore, intercultural communication and gender studies represent important dimensions of education, as both learners and educators need such competences not only for professional interactions and socio-economic mobility, but also as life skills. This section of our conference welcomes papers focusing on topics related to the following main areas:

  • Literary and cultural studies; Analyses of culturally determined values, mentalities, actions, attitudes, etc.;
  • Intercultural dimensions and competences for business communication and the labour market;
  • Theory and practice in intercultural education and gender studies;
  • Empowerment through gender studies and feminism.


Section 4: East and West Within Interdisciplinary Frames

Over the last years, there has been a burgeoning debate about the Eastern multicultural space, ranging from Eastern Europe, Middle East and South Asian countries to the Far East, which has been intrinsically coupled with significant cultural and economic dynamism; however, such diverse and multi-layered areas have also been the subject of all sorts of misrepresentations and misinterpretations. Future trajectory of the Eastern mind-set might provide a ground for the emergence of new civilizations in this new century and new millennium.

This section tries to explore the outcomes of the various encounters between Eastern and Western cultural conventions in relation to literature, arts, social sciences and media studies by carefully examining the observations and insights derived by scholars as well as by increasing our own cultural awareness.

  • The Self and the Other; Media, popular culture and visual anthropology;
  • Women identity and memory;
  • Psychology and trauma studies;
  • Image, imagination and imaginary worlds;
  • Mythology, folklore and traditional heritage;
  • Cultural studies; Translation studies.